Siciliana was a TV producer for Macy’s Satellite Network in New York and San Francisco where she wrote and directed programs for their executive team and premiere brands including Polo Ralph Lauren and Martha Stewart Collection.
Recognizing the power of social media in early 2009, she initiated and produced the company’s first YouTube series and user-generated video contest with Chef Tyler Florence, generating over a million dollars in sales.
Vendor Clients: Macy’s Private Brand / Macy’s Visual Merchandising / Macy’s Wedding & Gift Registry / Martha Stewart Collection / All-Clad / Calphalon / Cuisinart / De’Longhi / Kate Spade / KitchenAid / Lenox / Meyer Cookware / Mikasa / Noritake / Polo Ralph Lauren / Ralph Lauren Home / Victorinox / Waterford | Wedgwood | Royal Doulton | Royal Albert
Macy’s Keeps America Cooking Contest promo
Cook. Love. Macy’s. 1st place winner, Macy’s Keeps America Cooking Contest video by Margaux Jaffe, Boston.