Advocacy + Nonprofits

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Berkeley’s Minimum Wage: the Committee in Opposition to Measures BB and CC

Screen Shot 2017-05-28 at 10.59.12 PMIn the 2016 local election, Siciliana managed the campaign for Berkeley’s Minimum Wage: the Committee in Opposition to Measures BB and CC.

She developed and executed the winning campaign strategy to defeat competing minimum wage measures in Berkeley after City Council voted on a compromise.

Overnight she pivoted the initial “Yes” campaign to a dual “No-No”, and helped secure key endorsements across the politically charged spectrum.

She produced and edited campaign videos, designed print and digital media informing voters to vote NO on both measures so the Council measure could remain in force.

Both measures were defeated by over 60% of the vote.

Press: Berkeley Minimum Wage Debacle Finds Some Last-Minute Unity


Meals on Wheels of San Francisco

MashNY Productions hired Siciliana to direct their 2016 and 2015 Meals on Wheels of San Francisco fundraising video.